Diwali
Cartier
Studio: The Mill
Role: Art Director
Role: Art Director
We were approched by Cartier to create a short spot celebrating the festival of colour and light - Diwali. We created a contemporary graphic representation of a rangoli, a traditional celebratory decoration during Diwali. Using tactile materials like paper and gold we constructed a flower pattern to house the Cartier box within its centre. Using shimmers and caustic lighting to celebrate the magic and energy of diwali.
Credits:
Creative Director: Tom Dibb
Art Director: Sam Singleton
Creative: Georgia Paes
EP: Rebecca Jones
Senior Producer: Charlotte Whittall
Motion Designers: Sifagul Keser, Andrei Poleshko, Paul Hunt, Adam Roche, Ezequiel Grand (Caskal), Jayden Kimpton
Audio: Echoic Audio
Art Director: Sam Singleton
Creative: Georgia Paes
EP: Rebecca Jones
Senior Producer: Charlotte Whittall
Motion Designers: Sifagul Keser, Andrei Poleshko, Paul Hunt, Adam Roche, Ezequiel Grand (Caskal), Jayden Kimpton
Audio: Echoic Audio