GLC
Mercedes
Studio: The Mill
Role: 3D Motion Designer
Role: 3D Motion Designer
A range of 3 short ads within a graphic world that playfully communicates the design features of the Mercedes GLC range.
We set out to highlight bespoke detailing of each car within a clean graphic environment. We used vehicle repetition and geometric framing with a refined monochromatic colour palette for each of the car models to create a design language which flows through each spot.
I came onto this project further in to help with lighting across the three films and create these looping social posts.
We set out to highlight bespoke detailing of each car within a clean graphic environment. We used vehicle repetition and geometric framing with a refined monochromatic colour palette for each of the car models to create a design language which flows through each spot.
I came onto this project further in to help with lighting across the three films and create these looping social posts.
Credits:
Director: FILFURY
Creative Director: Ross Urien
Executive Producer: Nicole Duncan
Producer: Claire Braithwaite
Producer: Tanya Curnow
Head of Design: Henry Foreman
Art Director: Santi Zoraidez
Motion Designer: Alex Petrovsky
Motion Designer: Ariel Lu
Motion Designer: Christoph Strohfeld
Motion Designer: Nemanja Ivanovic
Motion Designer: Raquel Fernandes
Motion Designer: Sam Singleton
Designer: Eilis Scally
Designer & Retoucher: Miguel Navarro
Designer & Retoucher: Stephen Hart
Creative Director: Ross Urien
Executive Producer: Nicole Duncan
Producer: Claire Braithwaite
Producer: Tanya Curnow
Head of Design: Henry Foreman
Art Director: Santi Zoraidez
Motion Designer: Alex Petrovsky
Motion Designer: Ariel Lu
Motion Designer: Christoph Strohfeld
Motion Designer: Nemanja Ivanovic
Motion Designer: Raquel Fernandes
Motion Designer: Sam Singleton
Designer: Eilis Scally
Designer & Retoucher: Miguel Navarro
Designer & Retoucher: Stephen Hart