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Ultraboost 22
Adidas







Studio: The Mill
Role: 3D Motion Designer
Working with Directors Feral Child (Nella Addy and Rogan van den Berg) we created a dynamic demo sequence for Adidas’s latest 2022 update to the ultraboost range. Combining 2 features of the shoe, the ultraboost pellets and the L.E.P. Spring within the shoe, with a highlight to how the shoe’s shape was informed by utilizing 1.2 million footscans.



Credits:
Director: Feral Child
Agency: TBWA/NEBOKO
Production Company: The Mill
Producer: Natalie Greenwood

Design & Animation:
Henry Foreman
Rogan van den Berg
Sam Singleton
Paul Bloomfield
Dominic Plaza
Nella Addy
Matthew Campbell
Roman Vrbovsky

2D Artists:
Dipika Salunke
Saurabh Patankar

3D Artists:
Dinesh B, Madhusudan Patel
Naveen Srinivasan

Live Action Director:
Sportscar